Privacy Policy

The Auction Link is operated by Prime World Property Ltd, registered in England and Wales (company number 05597741). For the purposes of UK data protection law, Prime World Property Ltd is the data controller in respect of personal information collected through this website.

If you have any questions about this policy or how we handle your data, please contact us using the details on our website.

When you submit an enquiry through our website, we may collect the following personal information: your name; your email address; your telephone number; the address or location of the property you are enquiring about; an approximate property value; whether the property is currently on the market; any additional information you choose to provide about the property; and photographs or documents you choose to upload.

We also collect standard technical information when you visit our website, including your IP address, browser type, pages visited and the time and date of your visit. This information is collected automatically and is used to help us understand how our website is used and to maintain its security.

We use the personal information you provide to consider whether the property you have described may be suitable for an auction introduction; to contact you to discuss your enquiry; with your agreement, to introduce you or your representative to an auction house we consider appropriate; and to respond to any other enquiries you submit through our website.

We do not use your personal information for automated decision-making or profiling.

We process your personal information on the basis of legitimate interests — specifically, to respond to your enquiry and to consider whether we can assist you. Where we propose to share your information with a third party (such as an auction house), we will seek your agreement before doing so.

Where you have provided information voluntarily and asked us to make an introduction on your behalf, we process that information on the basis of your consent.

We will not share your personal information with any third party without your knowledge and agreement.

If you ask us to make an introduction to an auction house, we will share the relevant details of your property and your contact information with that auction house. We will tell you which auction house we intend to approach before making any introduction.

We do not sell, rent or trade personal information. We do not share your information with marketing companies or data brokers.

We may be required to disclose personal information if required to do so by law or in response to a valid request from a law enforcement authority.

We retain personal information submitted through our website for as long as is necessary to respond to your enquiry and, where relevant, to manage any introduction we have made on your behalf.

If no introduction is made and no further contact is required, we will not retain your personal information for longer than is reasonably necessary for the purpose for which it was collected.

You may ask us to delete your information at any time by contacting us.

Under UK data protection law, you have the following rights in relation to your personal information: the right to be informed about how we use your data; the right to access the personal information we hold about you; the right to have inaccurate information corrected; the right to have your information deleted in certain circumstances; the right to restrict how we use your information; the right to object to our use of your information; and the right to data portability in certain circumstances.

To exercise any of these rights, please contact us using the details on our website. We will respond to your request within one month.

If you are not satisfied with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Our website may use cookies and similar technologies to help us understand how visitors use the site. These may include analytics cookies that collect information about pages visited and time spent on the site. This information is aggregated and does not identify individual visitors.

You can control the use of cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the website.

We take reasonable steps to protect the personal information you provide to us from unauthorised access, loss or misuse. However, no method of transmission over the internet is completely secure and we cannot guarantee the absolute security of information transmitted to us electronically.

Our website may contain links to third-party websites, including auction houses we work with. We are not responsible for the privacy practices of those websites and we encourage you to read their privacy policies before providing any personal information.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the enquiry form on our website.